OUR MISSION
Set a new standard: pre-fillable products
It all started with a design problem
Meadow was founded in 2020. Aiming to tackle the waste crisis in refill packaging, we realised the existing options out there are just not nice to use. Great products are put in poor packaging. We knew from the start that our solution couldn’t just reduce packaging waste. It had to enhance customer experience too. We also wanted to invent as little as possible, rather optimise what is already available. Not just materials, but supply chains, recycling infrastructure, and consumer behaviour too. By repurposing the aluminium beverage can, we invented a flexible solution that works across industry sectors. From personal care to beauty, from home care to food – and further.
WHY IT'S NEEDED
The potential impact of transitioning global consumer packaged goods to circular packaging got our attention. According to the World Bank, over 2.1 billion tons of waste are produced globally every year, of which only 13.5% is recycled.
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Brands that adopt Meadow's technology could immediately achieve their sustainability goals, and beyond. Reducing waste while enhancing customer experience at the same time.
VICTOR LJUNGBERG, CEO
WHAT NEXT
The circular future
Our dedicated team continuously develops, tests and explores our technology and design to move us forward. We are determined to contribute to the circular economy by becoming the new standard for pre-fill packaging. Globally. That’s why we are working with Ball, the world’s largest can manufacturer, to ensure we can deliver at scale.
