Circularity
at scale
The aluminium beverage can is part of the world’s most optimised circular infrastructure. Our MEADOW KAPSUL™ technology turns it into a versatile pre-fill solution for use across different categories.
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Refill vs. Pre-fill
Our pre-fill solution is ready-to-use – just like buying a new product. And once the can is empty, it’s recycled and back on the shelf in an average of 60 days. A simple, circular solution without the hassle of refilling.
Innovative yet intuitive
We transformed the can end, to expand its use across various product categories. MEADOW KAPSUL™ technology is completely groundbreaking, yet the product already feels familiar. And seamlessly integrates into customers' daily lives.
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WHY THE CAN?
03
Fully circular
There’s already a well-oiled recycling infrastructure. The beverage can has the highest collection rate in the world. And 75% of all aluminium ever created is still in use.
02
Already at global scale
Through our partnership with Ball Corporation, world-leading can manufacturer with over 140 years of experience, we can ensure immediate, cost-efficient production at scale.
01
Familiar
The can itself is familiar to users and fits naturally into existing recycle habits. The MEADOW KAPSUL™ has been proven to be a category value builder, driving price premiums and differentiation.
01
Familiar
The can itself is familiar to users and fits naturally into existing recycle habits. The MEADOW KAPSUL™ has been proven to be a category value builder, driving price premiums and differentiation.
02
Already at global scale
Through our partnership with Ball Corporation, world-leading can manufacturer with over 140 years of experience, we can ensure immediate, cost-efficient production at scale.
03
Fully circular
There’s already a well-oiled recycling infrastructure. The beverage can has the highest collection rate in the world. And 75% of all aluminium ever created is still in use.
The Meadow technology is definitely the next big thing in refill packaging, and through our partnership, we can ensure efficient production and scalability for brands worldwide. We believe in the power of reusable systems and aluminium cans, and we’re proud to expand the reach of reuse and refill with our aluminium can.
Victoria Marletta, VP Commercial,
Personal & Home Care, BALL CORPORATION
INNOVATION
To break new ground, just change the top.
With a precision-engineered modification to the beverage can end, we provide a premium pre-fill experience that brands can adapt across product categories. Featuring a reusable dispenser that brands can customise when licensing our technology, it has been tested and proven to deliver the most convenient and intuitive experience for users.
WHO WE LICENCE TO
Get in touch to licence our technology
We’re excited to expand and drive circularity forward. Reach out to explore collaboration opportunities worldwide.
CONTACT EMAIL
sales@meadow.global
